Beneficial Bank
2016 - 2019
Role: Art Director - ACD
Agency: BouchezPage
Editorial: Rolling Hills Post
Production: Durango Effect
Photography: John Bieber
Brand guidelines
In-branch merchandising
Personal banking services book
After redesigning all of the marketing and branch marketing materials into a design system, there was a need for a comprehensive services book, that spoke to all of the personal banking offerings, with images of the Philly area to make this feel like a premium piece of collateral.
Business banking brand book
sentence about the book as a leave behind for clients and to keep in the branch “campuses”. It’s not about selling a service, its about an idea of who Beneficial Bank is and what they mean to the community.
Office and branch graphics and branding
Beneficial Bank’s branches, affectionately referred to as “campuses”, were spaces for people in the community to recharge. We redesigned all of the graphics for the campuses and the corporate office to be reflective of the brand.
