Client: inVentiv Health

Before it merged with INC Research to form Syneos Health, inVentiv Health was a clinical and commercial outsource partner for the pharmaceutical industry. They innovated by collapsing existing organizational silos that traditionally separated the two sides of the business to accelerate performance for their customers. This brand campaign was the first introduction of the tagline born out of that innovation, “Shortening the Distance From Lab to Life”.

This campaign illustrated - quite literally, through bespoke illustrations and a vibrant color palette, the innovative and creative ways the clinical and commercial sides of the business come together. Print, digital and OOH ads led to a dedicated landing page that told the larger brand story. The look and feel of this campaign influenced the the brand’s visual identity and other marketing campaigns in the year leading up to the merger.