Human-centric Investing

Client: Hartford Funds

As the world of money management dove deeper into algorithms, robo-investing, and AI, Hartford Funds saw an opportunity to focus on the human side of investing. This led to the idea that in a world being overtaken by technology, “our benchmark is the investor,” the human in the equation.

To that end, Hartford Funds put together a unique network of experts … not just on finance but on human psychology as it relates to relationships and money. These experts produced articles, podcasts and conversations that became a content series. Digital, print, radio and OLV drove to a Hartford Funds branded website where all of the content lived. A quarterly magazine was also developed for advisors. Hartford partnered with Bloomberg Media as their exclusive media partner for the launch of this content series.

2018 Gammercy Institute Stategy Awards Asset Management Best-in-Show
2018 FCS Portolio Awards Best Collateral
2018 B2B Awards ANA Best Content Program

Role: Art Director - Associate Creative Director

Responsibilities: Art direction, design, content production, post-production creative, web design and site mapping

Agency: BouchezPage
Editorial: Homestead / Rolling Hills Post
Media: Allen & Gerritsen

Print

Online Video

Brand OLV :15

Product advertising OLV :30

Expert panel content series

A unique network of experts on human psychology, producing articles, podcasts and conversations that as part of a content series. Digital, print, radio and OLV drove to a Hartford Funds branded website where all of the content lived. A quarterly magazine was also developed as a leave behind for advisors. Hartford partnered with Bloomberg Media as their exclusive media partner for the launch of this content series.