Client: WSFS Bank

WSFS launched their new mobile banking app in the spring of 2020. Broadcast TV led an integrated campaign that introduced the new app, emphasizing the ability for customers to bank from the convenience of their own home, with the same localized knowledge and customer support you would get at a branch.

Filming restrictions at this time challenged our team to use brand campaign footage, GFX, and stock film to craft a TV spot up to the standard of the WSFS brand voice.