Client: Damon Runyon Cancer Research Foundation

Damon Runyon is known for identifying and funding brave and bold young scientists who are willing to explore where others haven’t in the field of cancer research. This integrated brand campaign - through print, digital display, fundraising event marketing, social media and OOH - celebrates the vision and perseverance of those young scientists who look at the world differently.

Damon Runyon receives most of its funding from individual donors, who are looking to have their investments work harder, with 100% of the donations going to cancer research. This presents a unique challenge in reaching this high net-worth group with premium advertising on a non-profit media budget. A media partnership with Fortune was one of the ways we reached this target audience.