Client: Syneos Health

After years of advertising the promise of end-to-end solutions, Syneos Health, a biopharmaceutical partner organization, was ready to show successful customer case studies. This content campaign was built around films of Syneos Health employees speaking to how they achieved smarter, faster solutions for their customers. Digital ads, OLV, print and radio drove audiences to watch these case study films, which lived on a dedicated landing page for the duration of the campaign, and then moved to the corporate website.

This successful campaign saw the highest CTR, video completion and website traffic of any brand advertising for the company in 5 years.