Local Everything
Client: WSFS Bank
Following an OOH takeover campaign in Philadelphia, advertising the merger of Beneficial Bank and WSFS Bank, this omnichannel campaign established the new WSFS Bank as the leading regional bank in the Delaware Valley, committed to the importance of remaining local for their customers.
The objective of this brand campaign was to grow WSFS’s business banking by encouraging the local community to fuel their business aspirations using deposits and loans. The campaign ran successfully for 2 years. Shortly after launching, research indicated successful lifts in unaided awareness, positive ratings of the bank, and positive reactions to the advertising campaign. Importantly, the research identified significant changes in perceptions of the bank within each of the Beneficial local markets that were newly converted to WSFS Bank.
Role: Associate Creative Director
Responsibilities: concept development, creative and art direction, design, production art direction, post-production creative
Agency: BouchezPage
Production: Durango Effect
Post-Production: Homestead / Rolling Hills Post
Illustration: John Kleber
Print Production: Box Graphics
Media: Harmelin
Broadcast
"Big" :30
"Icons" :30
"Icons" :15
OOH
Digital Display
Campaign 2.0 COVID Messaging
Doubling down on the bank’s messaging about doing the right thing for your community. We stripped away any idea of “selling” the bank’s services during this time and instead using our media spend to support and thank our customers for being such good neighbors and community members.
COVID Messaging
"Strength" COVID :30
Supporting brand marketing materials ∗
Supporting brand marketing materials ∗
Brand Film “Postcards from Home”