Client: Syneos Health

Syneos Health is a global contract research organization for biopharmaceutical companies, a category that has been rapidly transforming in recent years. After the merger of inVentiv Health and INC Research, the company needed to be positioned not just for today, but where the industry was headed.

This global, omnichannel brand campaign as Syneos Health, brought to life the tagline originally conceived for inVentiv Health, “Shortening the Distance from Lab to Life”. Illustrating the direct line between the work Syneos Health does in supporting their partners in the pursuit of medical advancements to the real life applications at the end of the biopharmaceutical journey.

More Syneos Health campaigns: Conversations on Integration | Brand Marketing